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Product strategy & design / Capability

Design systems.

Shared components, tokens and rules that keep screens consistent as more people work on the product.

Talk through your idea
A laptop showing an app wireframe, a tablet with sketched interface blocks and three paper phone prototypes joined by a coral thread

When to bring us in

Sound familiar?

  • We have five slightly different versions of the same table.
  • Every new screen starts with a debate about spacing and colour.
  • Our design files and our code describe two different products.

The cost of leaving it

Each new screen restarts the argument about spacing and colour. The differences pile up until users notice, and a later clean-up has to touch every page at once.

Why us

What we bring to design systems.

  • Designers who stay for the build

    Design and engineering sit in one team, so the people who drew a screen are still there when it is built and tested.

  • Decisions in working prototypes

    We settle the important journeys in prototypes people can click through, before anyone writes code that depends on them.

  • A view for every role

    SoulCare gives coordinators, carers and families each the screens their job needs. We design client products the same way.

What the work includes

Illustration for design systems

Decide it once, then reuse it.

We audit the screens you have, find the patterns worth keeping and turn them into named components with clear rules. Colour, type and spacing become tokens that design and code share. Each component covers its states and accessibility, so teams stop rebuilding the same button.

  1. Interface audit

    An inventory of the components and patterns already in use, and where they conflict.

  2. Design tokens

    Colour, type, spacing and other values named once and used by both design and code.

  3. Component library

    Reusable components with variants, states and accessibility behaviour defined.

  4. Usage guidance

    Short rules on when to use each component, so new screens follow the same logic.

Use cases

Projects we take on.

What you get

Outputs you can review.

  • Audit of existing interface patterns
  • Token set for colour, type and spacing
  • Component library in design files
  • Coded components for web or mobile
  • Usage and contribution guidelines

Where AI helps

Useful, on a short leash.

  • Finding inconsistencies

    Scan existing screens for near-duplicate colours, spacing and components, so the audit starts with a list.

    AI evaluation & testing ↗
  • Answering usage questions

    Let designers and developers ask how a component should be used, with answers drawn from the system’s own documentation.

    Knowledge assistants ↗

Where it stops: Which components exist, and the rules for using them, are design decisions. AI can find the mess but not decide the system.

What’s changing

Shifts to plan for.

  1. October 2025

    WCAG 2.2 becomes an ISO standard

    WCAG 2.2 was approved as ISO/IEC 40500:2025, which makes it easier for governments and buyers to require it by name.

  2. June 2025

    European Accessibility Act applies

    Many consumer products and services sold in the EU, including online shops, banking services and e-books, must now meet accessibility requirements. Microenterprises providing services are exempt.

  3. October 2024

    UK public sector checks against WCAG 2.2

    The government began monitoring public sector websites and apps against WCAG 2.2 AA, which adds criteria on focus, dragging and target size.

More on Product strategy & design ↗

Process

How the work runs.

  1. Collect what exists

    Screens are captured and grouped, so every variant of a button, table or field sits side by side.

  2. Choose the keepers

    For each group we pick one pattern, note why, and list the variants it replaces.

  3. Build tokens, then components

    Tokens come first, then components in design files and code, with states and keyboard behaviour defined.

  4. Hand over the rules

    Your team gets short usage notes and a way to propose new components, so the system can change without splintering.

Cost

What shapes the estimate.

  • Platforms covered

    A system serving web and mobile needs its components built and tested on each.

  • Amount of inconsistency

    The more competing versions exist today, the longer the audit and migration take.

  • Code or design files only

    A coded component library is a larger piece of work than design files on their own.

Ways to work together

  1. A first, fixed stage

    Discovery, a prototype or a technical review with agreed outputs, so the next decision is made with something concrete in hand.

  2. Delivery in phases

    The build split into releases, each with a scope you review and approve before it starts.

  3. Ongoing engineering

    An agreed scope for support and improvements after launch, with response expectations written down.

Common questions

Before you get in touch.

Do we need a design system for a new product?

Not a full one. A small set of tokens and core components is usually enough at first, and it can grow as the product does.

Can you build it on top of our existing components?

Yes. We start from what you have, keep what works and change what causes inconsistency, so teams don’t have to rewrite everything at once.

What affects the scope?

The number of products and platforms it must serve, how many components exist today and whether the coded library is part of the work.