Next.js.
React applications with server rendering, for products that need fast first loads and search visibility.
Talk to us about Next.js
Key features
What Next.js does well.
App Router
Folders define routes, layouts and loading states, and pages are React Server Components by default.
Explicit caching
Since Next.js 16, Cache Components and the use cache directive make caching opt-in, so you choose what is stored and for how long.
Turbopack bundler
The Rust-based bundler is the default for development and production builds in current versions.
Server Actions
Forms and buttons can call server functions directly, without writing a separate API route for each mutation.
What we build with it
Public pages and signed-in product in one codebase.
Next.js adds routing, server rendering and data loading on top of React. We use it when a product has public pages that need to be found in search alongside a signed-in application, so both can share components, types and deployment.
Marketplaces and listings
Public pages that render on the server for search engines, with search and filtering for visitors.
Signed-in product areas
Account and workflow screens protected by authentication, in the same app as the public site.
Content-led sites
Pages driven by a content management system, rendered ahead of time or on request.
When it’s the right choice
Next.js is a good fit when search visibility and first-load speed matter, and the product also needs interactive, signed-in screens.
When we’d pick something else
For an internal tool behind a login, server rendering adds moving parts without much benefit, so a plain React app can be simpler. Some hosting setups also need extra work to run every Next.js feature.
Our Next.js services
How we can help.
New Next.js builds
Products with public, search-indexed pages and a signed-in application in the same codebase.
Pages Router migration
Moving an older Pages Router app to the App Router in stages, with both running side by side during the move.
Caching and rendering review
Checking which routes render statically, dynamically or from cache, and fixing stale data and slow first loads.
Hosting and deployment
Setting up Next.js on a managed platform, in containers or on your own cloud account, with preview builds per change.
How we work
Starting a Next.js project.
Review what exists
Code, data, hosting and the people who maintain it, before any Next.js decision is made.
Agree the approach
A written scope: what changes, what stays, the risks and how we will know it worked.
Build in reviewable slices
Working increments your team can test, rather than one large delivery at the end.
Hand over or stay on
Documentation and access for your team, or a defined support scope if you want us to keep going.
Where AI fits
AI in web work.
Answers inside your app
Add a search or question box that answers from your own documents, streams the reply into the page and shows its sources.
Knowledge assistants ↗Review screens for AI output
Interfaces where staff check, correct or reject what a model drafted before it is saved.
AI workflow automation ↗
Where it stops: The browser should never hold model keys or decide what a user may see. That stays on the server.
What’s changing
Shifts to plan for.
Dates that affect Next.js projects, checked against the official sources.
October 2025
Next.js 16 released
Caching became opt-in through Cache Components, Turbopack became the default bundler, and synchronous access to route params was removed, which affects upgrades.
Where it fits
Related expertise.
- UX & UI design Interfaces designed around real tasks, with every state, error and edge case resolved before build.
- Web application development Browser-based tools for customers and staff, built for the data, roles and permissions behind them.
- CI/CD pipelines Automated builds, tests and deployments, so every release follows the same checked path.
Common questions
Next.js questions.
Where can a Next.js app be hosted?
It can run on managed platforms, in containers or on AWS, Azure and Google Cloud. We choose based on the features you use, your existing infrastructure and who will operate it.
Can you move an existing React app to Next.js?
Often, route by route. We review which pages benefit from server rendering and plan a migration that keeps the product working throughout.
Further reading
- A database for every pull request: preview environments that work How to give each pull request its own database branch, with safe data, tested migrations and automatic clean-up.
- Awaab’s Law and the software landlords use for repairs What Awaab’s Law asks of the systems social landlords use to log, investigate and repair hazards, and the records they need to keep.
- Firebase, Supabase or a custom back end: how to choose How to choose between Firebase, Supabase and a custom back end by data shape, access rules, cost, exit paths and skills.
