Skip to content
cirlume.
Menu

Topic / 2 articles

Product strategy & design.

Find the right problem, map the work, and design an interface people can use with confidence.

Our product strategy & design work ↗

Case studies

Real SoulCare master roster in day view, showing demonstration dataOur product
01 / 03Home care operations

SoulCare.

Making care coordination visible to everyone involved.

A connected platform for UK home-care providers. Coordinators plan and roster visits, carers work from a mobile app, and families can follow visits and raise requests, all from the same live record.

  • Product design
  • Web & mobile engineering
  • Cloud architecture

Built with React, Go, React Native & Expo, PostgreSQL, AWS, Terraform

View the project
SimRhythm training monitor showing ECG and capnography traces, vital signs, and defibrillator controlsOur product
02 / 03Medical education

SimRhythm.

A training monitor built for decisions in the moment.

A rhythm and defibrillator simulator with ECG, capnography, vital signs and resuscitation controls in one teaching interface. Educators can load a scenario, change the rhythm and adjust the monitor as a session unfolds.

  • Product design
  • Cross-platform application
  • Simulation interface

Built with TypeScript, React Native & Expo

View the project

What’s changing

Shifts to plan for.

Dates that affect product strategy & design work, checked against the official sources.

  1. October 2025

    WCAG 2.2 becomes an ISO standard

    WCAG 2.2 was approved as ISO/IEC 40500:2025, which makes it easier for governments and buyers to require it by name.

  2. June 2025

    European Accessibility Act applies

    Many consumer products and services sold in the EU, including online shops, banking services and e-books, must now meet accessibility requirements. Microenterprises providing services are exempt.

  3. October 2024

    UK public sector checks against WCAG 2.2

    The government began monitoring public sector websites and apps against WCAG 2.2 AA, which adds criteria on focus, dragging and target size.

Working through a product strategy & design question?

Talk through your idea ↗